Articles

Financial Return Models

7 minute read

This reference guide walks through how to setup and configure custom financial return models for each client

Client onboarding and setup

5 minute read

This reference guide walks through how to setup and configure our environment for a new client onboarding, or to refresh settings for an existing client, eit...

Video Plan Simulation

3 minute read

This reference guide walks through how to setup & configure the video pacing simulator, and some background on the why’s and methodology involved

Test

less than 1 minute read

This reference guide demonstrates how to use Markdown to format text, include images and links, embed code snippets, and write mathematical expressions. Each...

Setting up SSH access for GitHub

1 minute read

When working with private repositories on GitHub, establishing a secure and efficient way to access code is crucial. SSH (Secure Shell) provides a robust met...

Geolift market setup

2 minute read

When designing a geographic lift test, in normal circumstances we look to select cells of test and control markets from within the list of all possible candi...

How to calculate a counterfactual

3 minute read

This reference guide demonstrates how to calculate a counterfactual for geographic lift testing and some considerations and future developments thereof

Markdown Quick Reference

less than 1 minute read

This reference guide demonstrates how to use Markdown to format text, include images and links, embed code snippets, and write mathematical expressions. Each...